Luino is a typical seaside resort in the Mediterranean. The impressive lines of trees around the old town give the city something special. These trees are planned in the days of Napoleon.

The Roman Luino village is first mentioned in official medieval documents and dates back to 1169 under the name Luvino and retained this name until 1889. During the Middle Ages Luino was contested between powerful families in Milan and Como, but was occupied in 1512 by Switzerland.

Later in 1515 the city was recaptured by Filippo Maria Visconti. In 1541 it was Charles V of Spain which usurped the right of the market. In 1848 it was the patriots of Piedmont who landed here to protect the people against foreign occupation and fought so against the Austrians. In the second half of the nineteenth century, scattered along the lively Luinese coast brought industrialization serious damage to the lake. Storing waste is only a concept in modern times, but in those days they did not think about it. The harmonious architecture of the old town has been preserved and was overlooking the lake. Besides all the town also has a small fishing port. Even now Luino has several industrial activities. One of the most important industries is the production of textiles. Tourism is another important source of income, especially during the summer season. And not to mention the weekly market on Wednesday, attracts many visitors.